The role of AI in digital marketing
Before we zone in on specific case studies of AI ethics in marketing, let’s look at the current applications of […]
Digital Marketing
May 2025
Digital Marketing
Protect consumer privacy
AI thrives on data, but ethical AI respects boundaries. Privacy-first practices like data anonymization and GDPR or CCPA compliance help
Digital Marketing
The Ethical Use of AI in Digital Marketing
Artificial Intelligence (AI) has become the new intern of marketing teams — it’s eager, fast, and may often require supervision.
Digital Marketing
Learn how to respond to comments, compliments & complaints
If you’re setting up social listening to monitor mentions, there’s no point in ignoring what your customers are saying; whether
Digital Marketing
Identify what to listen out for
The first thing you need to do is identify what your social listening strategy is trying to achieve – the
Digital Marketing
Why Ignoring Social Listening Could Harm Your Brand
I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s
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AI in HR: Boosting Workforce Engagement and Retention
Fortunately, when rolled into a formal approach that leadership has adopted, AI offers many advantages. It can alleviate some employees’ workloads,
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Trends Shaping the Future of Customer Loyalty and Trust
The Rise of Ethical Consumerism: Consumers increasingly prioritize sustainability and social responsibility. Brands that align with ethical values gain stronger consumer
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Engagement: Establishing Emotional and Logical Connections
Visibility alone isn’t enough. Once awareness is established, engagement must follow to convert an initial interest into a deeper connection.