An online lookbook shows customers how a product fits into their own lifestyle. They can imagine how they might combine a pair of wide-leg jeans or where they might place a floor lamp in the room. They are a tool for brands to showcase their style, show relevance within current trends and ultimately persuade customers to buy a feeling .
Here you’ll see the evolution of online lookbooks from lifestyle photography galleries to moving, interactive and shoppable tools. Plus, you’ll learn the simple steps to create a digital lookbook for your brand, supported by inspiring online lookbook examples.
What is an online lookbook?
An online lookbook is an arrangement of photos and multimedia displayed in an online format, such as a PDF magazine or web page. They are used as portfolios for artists and designers, or as a branding and sales tool for consumer brands that sell lifestyle or fashion products. Online lookbooks typically contain lifestyle photos – and sometimes videos or GIFs – in various layouts and digital formats.
Using tools like lookbook-enabled website templates and lookbook apps or plugins, brands can create dynamic lookbooks that include features like animations, south africa email list carousels, videos, and shoppable images that link directly to product pages or the shopping cart.
Why create an online lookbook for your brand?
Online lookbooks offer founders the opportunity to create a customer experience and immerse customers in their story , similar to how retailers use merchandising to achieve the same. Instead of physical products that you can touch or try on, an online lookbook inspires the imagination and shows products in action. This can help you convince customers as they can see, for example, the styling options how to track this metric and use it in your marketing strategies, movement and drape of a garment more clearly.
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Online lookbooks are also an economical and sustainable way for brands to produce an editorial asset at a low cost.
The purpose of a lookbook can vary depending on the type of business. Some wholesale-only or B2B brands may use an online lookbook as a wholesale catalog for potential retailers. Most B2C and DTC companies use lookbooks to make a statement about the brand’s aesthetic and values.
Not every brand is suitable for a lookbook. The fashion industry offers the greatest opportunities, followed by home decor, sporting goods, denmark business directory skincare and children’s products. Any brand that has a strong lifestyle perspective can benefit from online lookbooks. Industries such as electronics, automotive parts or intimate personal care, on the other hand, may not be as well suited.
What should a great online lookbook contain?
The best lookbooks tell a story. This can be achieved through a combination of high-quality lifestyle photos, sometimes videos, and descriptions that convey a mood (as opposed to functional product descriptions).
Great photography is key to a successful lookbook. It’s beneficial to hire a professional photographer to take care of the details and bring your vision to life.