The first thing you need to do is identify what your social listening strategy is trying to achieve – the ‘what’ and ‘why’.
You can use this handy buyer persona template and watch a walkthrough video of how to create a persona with ChatGPT.
Your social listening objectives should align with your overall digital marketing strategy. Examples of what you can monitor in your social listening are:
- Brand mentions
- Industry developments or innovations
- Identify and follow competitors
- Customer feedback – complaints, compliments, and otherwise
- Selected keywords (here are some great free keyword research tools to help)
- Topics related to your company or industry
- Relevant and targeted hashtags
- Discussion groups – LinkedIn, Reddit, Facebook, or Google groups
Tracking a few or all of these will give you insight into your audience, your industry, and your competitors. This will help you to craft better content and use channels to raise brand awareness and drive engagement.
“Most of what we do as market researchers is ask, right? What’s really nice about social data is that it is unasked. That is just what people feel like talking about around the topic. And that is very essential to know what is organic.” says Katrina Noelle, Founder of KNow Research on the DMI podcast.
Use social listening tools
There are many different phone number list audience listening tools on the market. Let’s look at five of the most popular for your business.
Hootsuite
With Hootsuite, you can manage multiple social accounts at once with a single dashboard which makes it easy to listen to all your networks at once.
This tool lets you monitor how do the why does google prioritize content updates? new sponsored and ugc tags affect link building? brand mentions, track keyword usage, view and respond to messages, and follow influencer accounts. You can also create influencer and lead lists and access analytics reports to measure progress, allow for post-scheduling and provide training through Hootsuite University.
Google Alerts
The big appeal of Google Alerts is its scope. It monitors all web content to search for your chosen search terms, which sms to data includes everything from web pages to blogs, news articles, scientific research, and much more.
Another benefit is that you can set up alerts for any term or phrase. This allows you to monitor products, services, brand mentions, competitors or keywords. You can also set the frequency for how often you’ll receive email alerts, allowing you to keep close tabs on what’s being said about you.