The same study from SurveyMonkey highlighted common challenges industry professionals face in relation to AI.
31% of marketers have concerns around the accuracy or quality of AI tools while others feel uncertain around strategic direction or performance expectations. Here’s a summary:
- 50% of marketers expect to see expectations around their performance to increase
- 49% of marketers and their teams expect to see changes to the tools and software they use
- 48% of marketers believe that they may see shifts in strategy or direction as a result of AI technology in the not so distant future
While AI technology has the capabilities to enhance certain activities, addressing these common issues and creating a solid framework within digital marketing teams to ensure scalable success.
Some marketing pros are reluctant to use AI due to safety issues
Salesforce reveals that some marketers are reluctant to embrace autonomous technology. In fact, 39% of respondents avoid job function database generative AI tools as they don’t know how to use them safely.AI marketers face challenges over quality concerns (among others)
Also, 43% of marketers haven’t fully embraced AI tools as they’re struggling to get real value from them—which could be a training issue. Why? Well, because the same study also shows that 70% of marketing professionals state their employer doesn’t provide gen AI training.
To leverage AI in marketing and use it to drive sustainable results, training, learning, and knowledge sharing is key.
75% of companies who use AI for marketing are expected to shift to more strategic activities
Despite reports in the media, many companies believe that AI has the potential to enhance existing jobs rather than steal them.
Gartner’s recent AI in Marketing content: 5 essential tips to achieve good results! report shows that 75% of companies currently investing in AI company that works with confidential technology are looking to move their talent into more strategic roles this year and beyond. AI marketers face challenges over quality concerns (among others)
As AI tools can automate repetitive processes, the future looks bright for marketers looking to use their time for activities that require more creative or strategic thinking.
69% of marketing professionals feel hopeful about AI technology and how it could shape their jobs
69% of marketers feel excited about AI’s impact on their jobs. Based on the fact that many businesses are looking to elevate the scope of sms to data their employees’ existing roles (see stat number six)—there’s definitely a sense of optimism in the air.
While there’s definitely some concern about AI taking peoples’ jobs, it appears that most marketing professionals see its potential. Working in harmony with AI technology can improve output and enhance insight—the key is understanding how to use certain tools or platforms to your advantage.