Whether enhancing new or existing content, many marketing professionals use AI tools to:
These AI use cases highlight how AI tools can complement human efforts to streamline processes and improve marketing outcomes.
65% of companies have seen better SEO results when using AI
According to longshot AI, 65% of businesses have seen an improvement in their SEO outcomes as a result of working with AI tools.
Most SEO professionals industry email list state that AI tools have enhanced keyword optimization, site auditing, and content creation efforts, leading to improved results.
As AI technology gets more advanced and adoption becomes more widespread, it’s likely that autonomous tools will become a core part of strategic SEO processes.
Marketers agree that AI will improve personalization strategies
As existing adopters become more content marketing: attract leads and win customers! proficient with AI marketing technologies, we expect to see improvements in audience segmentation and personalization.
In fact, 73% of businesses agree that AI here you can see an example of how will improve personalization strategies, empowering marketers to deliver value-driven content to specific audiences at scale.
What can we expect from AI marketing in 2025?
As these AI marketing statistics show, an increasing number of businesses will embrace autonomous technologies in the coming year.
But to get ahead of the curve and sms to data drive consistent value from AI marketing tools, thinking strategically is key. Here’s Novela Founder Clarke Boyd’s take:
“Advertisers are going to get these controls with AI, meaning that those with the greatest strategic thinking will get the most value. Those who can understand the data and the process behind creating the data will be able to get more value from things like performance max on Google.”
“I do think there’s an opportunity for us to upskill to get a lot more done and be more successful. It’s a competitive edge right now to know how to use AI better than other people. So we need to develop new skills.”
Those who embrace emerging AI technologies and learn how to weave them into their marketing strategies seamlessly will see positive results.
From content ideation and creation to segmentation, SEO optimization, and beyond, AI tools will continue to reshape digital marketing. But as we’ve discovered, for the most positive outcomes, creating a culture of learning and knowledge sharing is key.
For these tools and technologies to offer real value, there must be a synergy between humans and AI bots.