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Double opt-in or single opt-in?

Double opt-in: If your email list has double opt-in set up, your users will have to go through an extra step to be subscribed to your email list. When the person wants to subscribe via a pop up, lead ad or similar, the user will then receive a very simple email asking the user if they want to be part of your email list.Only after the user has confirmed the subscription will they start receiving emails from your company.One thing you need to consider when you have an

Email list that is continuously getting new signups is whether or not you want double opt-in.

Single opt-in: If your email list is set email data up with single opt-in, your user can sign up for your email list by simply entering their email address without any further confirmation. Once the person has signed up this way, they will start receiving emails immediately.

There are a number of advantages and disadvantages to both double opt-in and single op

Single opt-in will give you more signups

Ultimately, the choice between double opt-in and single opt-in depends on your company’s needs.
As an agency, we typically work with this gives you flexibility single opt-in lists ourselves.

In addition, we pay close attention to list hygiene, which ensures that you have a healthy and active email list.

Clean up your lists

The number of users on your list is not canada cell numbers important if they do not open and interact with your emails. This does not mean that you should unsubscribe everyone who has not opened your latest emails in the first place. It does mean that you have something to work on in terms of reactivating these people. We know that they have signed up for your newsletter, so they have also shown interest in your company – once. Therefore, our advice is: back-to-basics.  Gradually increase your CTAs until the last email, where you give them something they cannot resist. If they can still resist, remove them from your list.

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