Sites affected by Google EAT
While Google EAT applies to SEO practices to all websites, these criteria are particularly important for sites dealing with sensitive topics. When discussing qatar telegram data certain topics, misinformation can have dramatic consequences. These are called YMYL sites , which stand for Your Money Your Life.
Ultimately, this is Google’s way of combating “ fake news” and other types of information that can have a harmful impact on the well-being of its readers. Among these websites, we particularly recognize those that concern the following areas:
- Medicine : Advice regarding any medical information, drugs, hospitals, or dangers involved in a specific activity.
- Legal : Recommendations regarding laws and rights, such as adoption, divorce, immigration, or abortion.
- Finance : information on loans, taxes, various duties and, more generally, insurance.
- Governments : public institutions, votes, social services, or government agencies.
- Security : information for travelers, dangers (political and ecological), political news or wars.
- Group of people : Age, nationality, sexual orientation or religion are extremely sensitive subjects that can lead to significant segregation.
- News : Not all news sites are affected. Only those covering major topics, such as economics, politics, or science, are affected.
- Online stores : to best protect Internet users against various scams and to provide information to make an informed purchase.
- Others : There are still many sites that require special attention. Among the topics primarily analyzed by Google EAT, I would also mention nutrition, wellness, and job and housing searches.
SEO adaptations to Google EAT factors
Meeting Google EAT requirements to improve your organic SEO should be fully integrated into your content marketing strategy . This isn’t about one-off optimization actions, but rather the overall way you communicate.
Content
What hasn’t changed since 2018 is that a web page trends shaping the future of customer loyalty and trust must always provide quality content ! Indeed, what I presented to you in this article is still relevant. What has been added in Google’s new guideline mainly concerns the relevance of the information as well as the credibility of the site and the author.
Since there are likely hundreds (if not thousands!) of pieces of content already covering the same topic, your goal is to add value to your content. To do this, don’t just rewrite what already exists. Gather the most relevant information and respond to the query intent as quickly as possible.
Editorial quality must also be on point. The structure of the Hn and spelling must therefore be particularly careful. In addition, the subject must be addressed in its entirety. By using SEOQuantum’s tools , you have the opportunity to perfectly develop your lexical and semantic fields.
Additionally, if you’re a recognized expert in your field, don’t hesitate to sign your articles with your name. However, if your site provides general information, I strongly recommend hiring a writer who specializes in the topic you’re discussing. Working on your topic clusters is also a great way to demonstrate your website’s expertise !
Technical
Today, obtaining an SSL certificate and offering a secure HTTPS site has become extremely easy. While this isn’t a factor that will single-handedly propel your site to the top of search engine results pages, it is a factor that’s widely considered when it comes to Google EAT.
Secure payments are also an element to consider when setting up or optimizing your online store. So is transparency regarding your business (legal notices) and data protection (privacy policies). If you haven’t already, consider adding them to your site.
Indexing your pages and redirecting them should also help Google deliver quality results. Regular crawling of your website is therefore recommended to ensure your information is up-to-date.
Popularity
When we talk about popularity in SEO, we often think of taiwan lead netlinking . Which isn’t entirely false! Indeed, by obtaining links from recognized sites you have a good chance of improving your credibility.
However, when thinking about Google EAT, it takes more than quality backlinks . Your company’s brand image is also taken into account. To develop it on the web, you must also refine your social networks and be present and responsive to your community. The opinions expressed about your brand, as well as your presence, are elements to consider when developing your digital reputation !
You now know the best SEO practices to improve your Google EAT score . But, conversely, there are also bad SEO practices that you should urgently ban. Generally speaking, remember that quality trumps quantity!
- Don’t write low-quality , uninteresting content because you’ve heard you have to post to your blog every week.
- Don’t create a maximum number of low-quality backlinks in a short period of time because your direct competitor has more than you.
- Don’t write about topics you don’t understand or that don’t fit the theme of your site , even if you want to create buzz.
- Do not post false information about your business or customer reviews.
- Don’t start creating a general site thinking that this will attract maximum traffic.
- Do not create duplicate content , whether internal or external.
- Do not mention questionable sources that do not themselves meet Google EAT’s quality criteria.