Transactional research
These are searches that aim to lead to a purchase. Google will therefore south africa telegram data most often offer search results featuring merchant sites. These searches can be very varied and cover a wide range of business sectors.
Here are some examples:
- Samsung Galaxy S20
- Montreal-New York flight
- Children’s book
- Wedding dresses
For this type of search, you’ll often see merchant results like Google Shopping. With this tip in mind, you can easily recognize that this is a transactional search intent and optimize your content accordingly.
How do I optimize my site for transactional search intent?
Unsurprisingly, transactional searches are designed to how to get more views on instagram reels in 2025 lead to a transaction. The user is in “buying mode,” ready to convert. The content you present should allow them to quickly understand the product or service you offer and efficiently lead them to the final transaction page. Here, optimization is very similar to the SEO optimization you would do for a product page .
Here are some best practices to follow for this type of page:
- Make sure the page content is clear. Your product name should be clearly stated at the top of the page. Ideally, you should provide a product name that matches keywords. Avoid names like “Children’s Book ref AHWK524” and replace it with “Children’s Book – Ages 1 to 5 – Caillou Goes to the Beach.”
- Use appropriate vocabulary that will encourage sales. We’re on a conversion page, so we want to include relevant vocabulary. Don’t hesitate to use words like: order, discount, promotion, buy, reserve, price, discounted price, limited time, registration, etc.
- Work on the images . Your images must be optimized for SEO with appropriate ALT tags, but they must also be of good quality to encourage the user to convert. They must also clearly represent your product. Don’t be afraid to add more than less. People want to see your product from every angle .
- Add calls to action. In addition to the “product sheet” vocabulary that your content should include, you should also include clear calls to action, well-positioned within your content, and in a distinctive color. This will help Google understand that this is a transactional page.
- Add content. Transactional pages are often extremely poor in american samoa business directory terms of content. We often hear the urban myth that Internet users don’t read the content of a product sheet. However, it seems to me that it’s when we’re about to buy a product that we want to know as much as possible. Include more than not enough, and work with a web designer to properly organize the content on the page.