ActiveCampaign is ideal for B2B and B2C markets, although it is quite complicated to set up and use. Those who are already using another ESP may want to switch to this one for its advanced features. Segmentation and personalization are the top priorities here.
Characteristics
You can enjoy ActiveCampaign features , which are not all just for email marketing. The higher pricing plans also give you CRM, sales management, and some lead management features.
The goal is to simplify campaign creation, and you can do that with ActiveCampaign. However, you have to set up a list before you can create emails, which job function email list limits your options a bit. It focuses on all the steps needed and gives you a foundation for your sending needs. However, it can be a pain for those with experience and a specific way of doing things.
PROS:
- Advanced segmentation
- Dynamic Personalization
- Permanent help functionality
Against:
- Fixed order of activities
- Limited email scheduling
- It takes a long time to start
Prices
ActiveCampaign has four plans available
Lite is $15 per month for 500 contacts. You get opt-in forms, segmentation, email marketing, marketing automation, and more.
It also jumps up to $70/month for 500 contacts, but you get trends shaping the future of customer loyalty and trust everything from Lite. Plus, there’s custom branded landing pages and forms, advanced reporting, automation maps, Facebook custom audiences, SMS marketing, and more.
From there, Professional is $159 per month for 500 contacts and includes everything from Plus. With that, you get site messaging, split automation, predictive works well content and sending, and website personalization.
Lastly, Enterprise is $279 per month for 500 contacts. You get all the features available, including free design services, a custom domain, and custom reporting features.
Who is it for?
who are experienced and familiar with ESPs. If you want email data an advanced solution for complex campaigns, it works well for you and can handle personal and business accounts.
Get moving
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