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Are you still unsure about which email platform is best for your business? We’ve created a little test where you have to […]
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How much does email marketing cost?
Unlike many other digital channels, it doesn’t cost a penny to send emails to your email list. At some point,
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Email marketing in a marketing
This is not best practice when it comes to campaign emails, which is why we always put campaign emails into a
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How to Generate High-Quality Leads
Plus it’s not just about quantity, it’s the quality of leads that matter. What a business really needs is high-intent
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Over half of marketing teams use AI tools to optimize content
Whether enhancing new or existing content, many marketing professionals use AI tools to: These AI use cases highlight how AI
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AI marketers face challenges over quality concerns (among others)
The same study from SurveyMonkey highlighted common challenges industry professionals face in relation to AI. 31% of marketers have concerns around the
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Eye Opening AI Marketing Stats in 2025
The technology is having an impact on many marketing processes such as email marketing, SEO, social media marketing, and PPC
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Pulitzer Center’s AI accountability initiatives
In terms of holding other businesses accountable, journalists have taken the charge, backe by the Pulitzer Center. They also have
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Upskill team members in AI
Ethical AI use in marketing is only possible when professionals stay informed about AI advancements, risks, and best practices. Continuous
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Strategies for ethical AI use in marketing
To avoid falling into these pitfalls of AI in marketing use, here are key strategies that digital marketers can adopt
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The role of AI in digital marketing
Before we zone in on specific case studies of AI ethics in marketing, let’s look at the current applications of
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Protect consumer privacy
AI thrives on data, but ethical AI respects boundaries. Privacy-first practices like data anonymization and GDPR or CCPA compliance help