Determine which content deserves to be optimized 

Analyze statistics

Once the theoretical work is done, it’s time to put it into practice! Your goal is to properly analyze your statistics in order to switzerland telegram data best target your SEO content audit . You can do much of this work using Google’s free tools.

Google Search Console (GSC)

Google Search Console lets you see all the pages indexed on the world’s most widely used search engine. You’ll discover the performance of each of your content and the keywords that drive the most traffic to your website. I invite you to read our complete guide on GSC to understand the full power of this web marketing tool.

Google Analytics (GA)

Using Google Analytics , you will have access to crucial the 10 best twitter tools every marketer needs today  information for your content audit.

• Bounce rate  : If your visitors only stay on your page for a few seconds, it means that your content does not match the user’s query intent.
• Click-through rate  : By comparing your positioning on Google to the click-through rate (CTR), you can determine which metadata needs to be improved ( copywriting ).
• Traffic source  : Are your readers coming from the SERP (organic traffic), social media, or directly to your website? This data helps you determine the most effective content.
• Connection time  : If your readers only spend a few minutes on your page even though your content is long (more than 2,000 words), it is certainly because they are not finding what they were originally looking for.
• Number of pages visited  : the more pages your visitors read when connecting to your site, the more effective your internal linking is.
• Conversion rate  : By analyzing this statistic, you can accurately determine which sales pages are most profitable. You can then adapt the content of those that are least effective.

Other statistics

Using a tool like Ranxplorer , you can easily analyze the evolution of your URLs in the SERP . The positioning history thus obtained allows you to know the content that is losing power. You can then identify these as priority pages for updating your content. By analyzing your pages, you can also determine the number of keywords on which they are positioned and their respective ranking on each of them. All this information is necessary to prioritize your future actions.

 Select the content to optimize

Now that the statistics analysis has been carried out and your objectives have been clearly defined, you can .

Find the content to optimize

To find the content to optimize, you will crawl all of your URLs (blog articles, landing pages , sales pages, media, etc.). Coupled with the analyses previously carried out, you will have all the information necessary to carry out your content audit. To do this work and discover the improvement potential of each URL, you will need a tool like SEMrush (very comprehensive) or Screaming Frog (for a crawl of your website).

Classify the content to be optimized

Once you have all your site URLs and the data from your analytics tool, you can rank your content based on a variety of factors:

• content type (blog, image, fixed page, etc.);
• publication date;
• length of content;
• title ;
• metadata.

With this table, you can see all of your american samoa business directory content visible on Google. You can easily analyze it by focusing on the categories most relevant to your business.