The technology is having an impact on many marketing processes such as email marketing, SEO, social media marketing, and PPC resulting in marketers needing to keep on top of AI developments
but also hone skills in the area of AI to stay relevant, up-to-date and productive.
92% of businesses want to invest in generative AI over the next three years
While this may be executive list the case, only 1% of businesses that have already adopte generative AI believe their investments have reache maturity. These discoveries suggest that adoption will continue to soar in the coming years and we’ve yet to see generative AI’s full potential.
The ‘AI in marketing’ market is expecte to grow at a CAGR of 26.7% between now and 2034
Studies show that the AI in marketing market size is expecte to reach a value of $217.33 billion by 2034.
This colossal rate of projecte 5 tips for selling double opt-in or single opt-in? on facebook growth cements the fact that AI will become an increasingly dominant force in digital marketing as time rolls on.
By understanding how to work in harmony with AI and use it to enhance your digital marketing
processes now, you’ll future-proof your skills and move seamlessly with the changes.
Digital marketers use AI tools for a range of processes and tasks
A SurveyMonkey study found that sms to data today’s tech-savvy marketing teams use AI tools for a mix of key tasks. Here’s a breakdown:
- 51% use AI tools to optimize their content for the likes of email campaigns and search engine optimization (SEO)
- 50% create content using artificial intelligence to complement their efforts
- 45% use AI tools to brainstorm content concepts and ideas
- 43% of marketing pros automate repetitive tasks and processes using AI software
- 43% believe that AI is essential to their social media strategy
- 41% analyze data for well organize data and insights with AI tools
- 73% say AI plays a key role in crafting personalize customer experience