Modern companies operating in the B2B segment, as a rule, face unique challenges, among which the following can be highlighte:
- Lack of ability to purchase goods on the website. Many B2B companies do not sell products directly through the website, which kuwait whatsapp data makes it difficult for them to be promote by commercial queries in search engines.
- Brand awareness directly affects dealer purchase volumes. Features of the B2B segment .The better your brand is known, the greater your dealer purchase volumes.
- End-user marketing. The end-user who buys your products at the retail outlet influences dealer demand for your products. Dealers buy what sells best.
The Value of B2B SEO
Coverage SEO helps to strengthen the brand’s position in the market and increase its recognition. It implies brand promotion not only for product and commercial queries, but also for informational ones.
To promote a website using comprehensive SEO, it is necessary to develop a corporate brand blog with useful information for a wide range of potential customers.
What does a blog have to do with it, you ask? Features of the B2B segment .Often potential buyers get to a brand or manufacturer’s website through informational articles on a blog. For example, a user went to Yandex or Google to find information about apartment renovation, saw a suitable article in the search results and what is experiential content and how your company can use it went to the website. If this is a website of a manufacturer of renovation products and it is well optimize, at the very least the brand will arouse the user’s purchasing interest.
By being present in search engine results, companies can actively influence the consumer decision-making process regarding brand selection. This is especially important in the B2B sector, where the decision-making process often requires more information and time.
In addition, SEO coverage allows you to increase brand awareness by covering a larger number of search queries. This expands your audience and increases the likelihood of attracting new customers. And the more useful content you provide, the higher the brand query statistics, which has a positive effect on its popularity.
Case dufa
Let’s look at a real case with the düfa brand, a manufacturer of paints and varnishes, with which we starte working in 2023.
At the start of the work, the site italy numbers dufa.ru had a low share of presence in search engines compare to competitors. In the first six months of SEO work, we increase the visibility of the site from 7.5% to 16% and overtook one of the main competitors. Data collecte by the internal service Tools Ingate. The share of queries in the top 50 search engines is shown in comparison with competitors.
But such results require a systematic approach and the implementation of a whole series of measures. So what has been done in these six months?
Basic optimization
- Correcte internal broken links and links with redirects
- Made improvements to indexing settings
(working with canonical links and the robots.txt file) - We eliminat logical duplicates of catalog sections, duplicate meta tags, and technical duplicates of site pages.
- Configure generation of unique meta tags using a template
- Optimize landing page meta tags for keywords
- Implement micro-markup of various website elements
Mobile adaptation of the site
We fixed layout errors in the mobile version of the site. It goes without saying that every first Internet user searches for information not only on a desktop (computers, laptops), but also on their smartphones. If the site is not adapt for mobile devices, Features of the B2B segment is inconvenient to view and gives a bunch of errors, then the user will quickly leave the site. This is in the best case!
The reality is that search engines take mobile adaptation into account when indexing and ranking websites. If it is not, then why show such websites to users?