Based on the monitoring results, assumptions are made in interacting with to improve the efficiency of a web resource or advertisement. A/B testing is conducte to verify them. Base on them, a technical task is forme for targetologists, programmers, marketers, etc.
After implementing the recommend changes, statistics are collecte again and parameters are analyz
In some organizations, each of these areas is the phone number list responsibility of a separate specialist. But most often, they are all under the supervision of one person.
Skills
According to the requests reflecte in the vacancies, employers expect from applicants:
- Ability to work with Yandex.Metrica, Google Analytics, Google Tag Manager. Tableau, Google Data Studio, Power BI, as well as knowledge of SQL and other programming languages.
- Ability to process large amounts of data what is the trade term cmr? this article will help you understand road transport documents and confident use of Microsoft Excel and/or Google Sheets spreadsheets.
- Having an analytical mind. The employee must analyze large amounts of information and identify relationships between the in interacting with parameters under consideration.
Some employers also expect knowledge of mobile app analytics, confident English skills, real experience in setting up an advertising campaign, etc. Among personal qualities, it is worth highlighting attentiveness and perseverance.
Hard skills
A competent web analyst is able to work with different tools and knows programming languages. Let’s take a closer look.
- Google Analytics and Yandex.Metrica analytics systems. They provide information that is analyzed. The results obtained help in solving the tasks. Let’s look at an example. The owner of the company uses three advertising sms to data channels. After monitoring, it becomes clear that one of them does not attract potential customers at all, and the other brings more than the others. The specialist tells the entrepreneur about his findings and provides recommendations for optimizing the advertising budget. In Google Analytics and Yandex.Metrica, end-to-end analytics in interacting with are set up. With its help, the path from the first acquaintance with the brand to placing an order is tracke.
Excel or Google Sheets
They need to be use to download information from Google Analytics and Yandex.Metrica, segment it, and research it.
- SQL and database management systems. In most enterprises, customer data is store in special storage facilities. A competent web analyst must write the necessary queries to them in SQL and quickly display the necessary information using filters.
- Python and R. Knowledge of the languages allows you to analyze so-calle raw data without specialize software and conduct high-quality research.