Your site’s reputation is essential for Search for your your SEO ! And to develop it, you need to create backlinks to netherlands telegram data your most important pages. However, this doesn’t happen by itself. To achieve this, you need to implement an effective netlinking strategy . After giving you the definition of an external link and explaining why it’s so important for your SEO , I’ll reveal my 9-step method . To finish this article, I retrieved the information transmitted by Google on this subject and gathered the opinions Search for your of several experts in the field.
Definition of netlin king
Netlinking is the act of creating backlinks (external hyperlinks) to your website . Also called link building or external linking , its goal is to improve your visibility on the Internet. To go further, we could even extend this definition to internal linking (links pointing from one page to another within the same site). To learn more about this, I suggest you read this other article:
The netlinking strategy also allows you to attract qualified traffic to the pages you want to promote. Indeed, if a site that generates a lot of traffic places a link pointing to your site, you will certainly get many more visitors to your targeted pages. For this to be quality traffic, it must of course come from a site with a similar theme to yours.
Moreover, it is an essential factor in improving your natural referencing . Indeed, Google reacts in the same way as Internet users. If it considers that the source is reliable and that the link brings added value, then it will tend to consider that the destination page offers good answers to the query intentions .
The importance of a netlin king strategy in SEO
Link building should play a significant role in your SEO strategy . Indeed, creating backlinks helps improve your website’s authority . And, as you know, it’s one of the three fundamental pillars of natural referencing.
Implementing a good netlinking strategy is therefore the best way to increase your website’s trust index . The latter is calculated based on the proximity and relevance of backlinks . For example, you can see your site’s trust rate on tools like Majestic SEO ( trust flow ) or on Ahrefs ( Domain rating ).
More generally, we can also consider that a good netlinking strategy has positive effects for all Internet players .
- Website owners : More qualified traffic means a better conversion rate . This is an important factor in improving your ROI!
- Internet users : A link should lead to content that adds value to the original text. This allows the reader to expand their knowledge and get a complete answer to their question.
- Search engines : Hyperlinks allow indexing robots to crawl the web more quickly . This makes them essential for discovering new pages or knowing how recent old ones are.
9 steps to create a good netlinking strategy
Now that you know the importance of a netlinking strategy , I offer you a list of 9 steps to implement it in compliance with Google algorithms . However, I must inform you that this work requires paid SEO tools and the ethical use of ai in digital marketing good SEO knowledge. This is why I strongly recommend delegating this task to an SEO specialist (freelance SEO consultant or digital agency, depending on your needs and budget).
1. Compare your site with the SEO competition
The first thing to understand is that your SEO competitors aren’t necessarily your closest competitors. To discover them, simply and analyze the top ten results in the SERP.
You can then use the tools mentioned above to analyze your competitors’ essential data . This will give you an idea of their authority score and insight into their netlinking strategy. Here are the elements to check.
- Confidence index
- Confidence rate by theme
- Number of referring domains
- Quantity of backlinks
- Quality of backlinks
- Source of external links (also gives you good leads for your future link creations )
The next step is to compare all this information with your website’s information. This cn leads will give you a good idea of how much work you need to do to improve your ranking in search engine results pages.