Analyze the effectiveness of the strategy
As you probably know, monitoring is Significant drop in essential in SEO. Indeed, nothing is oman telegram data a given, and staying attentive to the evolution of results allows you to adapt your strategy over the long term. I suggest keeping an eye on the following elements in particular:
- Evolution of the trust rate of your entire website
- Evolution of the trust rate of your different targeted pages
- Main themes of your website
- Evolution of the ranking of your targeted pages in the SERP
- Evolution of the number of keywords referenced on each of your targeted pages
- Evolution of SEO traffic of your targeted pages
If you notice an improvement in these factors in the months following the implementation of your netlinking strategy , don’t change anything and continue like this!
On the other hand, if you notice that nothing is changing after several months, don’t hesitate to refine your strategy .
And if you notice a, it is certainly because you have moved to the dark side of SEO and have implemented actions penalized by search engines. You will then have to identify what to listen out for arm yourself with patience and start all over again !
What does Google say about external links?
As always, the leading search engine isn’t very forthcoming when it comes to explaining how its algorithm works. However, John Muller frequently gives his opinion on good and bad SEO practices.
As previously explained, link quality seems to take precedence over quantity . This is information that can be found in the search quality raters published in October 2020 (only available in English). You will find a summary of this document in my article: “ Google EAT criteria: why is it important for SEO? ”
Another interesting piece of information is the budget to allocate to external link building . This demonstrates how carefully the netlinking strategy must be implemented to avoid a penalty. When asked about buying backlinks , John Muller answers:
“ Artificial link building, posting links on other sites, buying links – all of this is against webmaster guidelines. ”
Before adding:
“ That said, I think there are ways to approach the topic of links in a way that is less black hat where you buy links from other sites… Encourage linking to your site, but without an exchange of value, money or otherwise. ”
According to Google, it is therefore clear that any optimization that is not done naturally tends to be penalized . Is the only possible solution linkbaiting ? Nevertheless, SEO specialists are continually trying to find ways to improve the SEO of sites. They try to implement discreet, but effective actions, without ever falling into over-optimization.
SEO experts’ opinion on the future of netlinking
According to netlinking specialists , the influence of external links is fundamental for SEO . The fact that an authority site in a theme mentions another article is an essential factor for Google’s algorithm to be able to evaluate the cn leads reputation of other sites. ( Russ Johns )
Another interesting point is that if Google ever disappeared (which seems unlikely!), then the main source of traffic would come mainly from links placed in other articles. This does indeed seem relevant, especially if the source site has a large number of visitors. ( Britney Muller )
Other SEO experts have a different opinion. They believe that the importance of netlinking will gradually diminish . However, they agree that, according to Google EAT criteria, the indicator given by backlinks is still essential today. ( Brian Dean )
It therefore seems clear that a well-executed netlinking strategy is always essential for improving a site’s organic SEO. For its influence to last in the long term, it must therefore be based on quality links from reliable sources.