Open Rate: What It Is and Why It Matters
Email marketing is like any other digital marketing tactic: even if you start each campaign with a clear goal and […]
Lead Generation
Target audience
Lead Generation
Mailing list: what it is and why it is important
Imagine you have social media accounts, post regularly, and grow your following to almost 100,000. Then one day you wake
Lead Generation
Email Authentication: Guide to authentication in email marketing
In email marketing , authentication is becoming an even bigger problem than the mountains of spam that land in your
Lead Generation
What should I do if my IP is blacklisted?
If your delivery rate is low , you may have been blacklist . Blacklists prevent your emails from being deliver
Lead Generation
4 Tips, Tricks, and Hacks for Email Productivity
Obviously, we at Benchmark are big fans of email, but we also understand that it can be a huge time-waster.
Lead Generation
How to increase your tourist reservations in 2022 with online actions
“How can I get more bookings and increase revenue?” This question has probably crossed your mind over the past year
Lead Generation
How long will it take to see results using email marketing?
Just a couple of years ago, TikTok, the social network, appeared in our lives. Although it is true that this
Lead Generation
11 email marketing experts share what they learned in 2021 and how they’re shaping email strategy for 2022
2021 was not a normal year. There was a lot going on globally, and those global events changed the way
Lead Generation
What is the difference between acquired, organic and paid traffic?
Growing your email list means you have more customers to engage with, nurture, and potentially convert into loyal customers. There
Lead Generation
4 Ways Instagram and Email Marketing Can Work Together
build your brand – it’s unbeatable in terms of brand growth and discovery. But as your brand grows, you’ll realize
Lead Generation
How to sell online without having a website
One of the biggest limitations for many entrepreneurs when they want to sell online is not having their own website,
Lead Generation
10 Ways to Take Your Email Signature to the Next Level
When it comes to talking about the important elements of an email, many brands and even professionals underestimate the power