Choose the right pages for backlinks
This step obviously depends on your Then transmit the company’s business strategy. But that’s not new zealand telegram data all! Your goal is to increase your traffic and improve your reputation . This is why a blog is an excellent ally. Indeed, it allows you to work on a virtually infinite number of keywords and therefore constantly improve your visibility on the Internet.
To find the right pages to link to when building external links, you’ll analyze the SEO potential of each page. If you’re already in the top three of Google results, then you don’t need to focus on them. Instead, you’ll be interested in results ranked beyond the first page, primarily those between positions 11 and 20 (page two).
However, remember to also check the SERP for each of these results. Indeed, Google’s rich results (map, photos, videos, etc.), the quantity of ads and the strength of the competition are essential elements to check before you start creating backlinks .
Optimize landing pages
Once you’ve chosen your landing pages, you’ll move on to the next step: checking their optimization . Doing so couldn’t be learn how to respond to comments, compliments & complaints easier! Type your target keyword into SEOQuantum’s analysis tool and then check your page’s optimization score. You’ll then know what updates you need to make to meet search engine criteria.
At the same time, also make sure that:
- the content offered is current ( dates, information, etc.);
- the theme corresponds to the expectations of the Internet user (informational, commercial or transactional);
- the topic is covered in a relevant, comprehensive manner and adds value compared to the other first results in the SERP.
Finally, also check that the technical factors are respected to allow an efficient crawl of your page. Therefore, check the HTML markup (hierarchy of Hn) and indexing as a priority. Indeed, if your page is in noindex , you will be wasting your time and money!
Know your budget dedicated to netlinking
This is a topic that depends entirely on your financial resources and your goals . I’m going to be honest with you: building backlinks isn’t cheap! At least when we’re talking about quality links…
Beware of dream salespeople who guarantee quick and cheap results. As you know, SEO takes time and money, so these sales pitches simply don’t hold water.
To define the ideal budget for your business, the best thing to do is find an SEO consultant you trust. Explain your long-term goals and your monthly budget. This will give you an idea of the feasibility of your goals and your ideal budget.
Define the number of links needed
The number of monthly links in your netlinking strategy will be determined by your budget . Remember that it’s not the number of links that matters, but their quality. This is what John Muller ( webmaster trends analyst at Google) explained in February 2021:
“ We’re trying to understand what’s relevant to a website, how much we should weight those individual links, and the total number of links doesn’t matter . Because you could create millions of links on millions of websites if you wanted, and we could just ignore them all. ”
He then added:
“ Or there might be a single, high-quality link from a website that is, for us, a very strong signal that we should consider that website relevant because it has that link. I don’t know, maybe from the home page of a major news website, for example. So the total number is not relevant at all . ”
To see his full answer to the question “What matters more? The number of unique referring domains or the total number of backlinks?”, I suggest you watch the following video starting at the 27th minute (in English)
Find quality sites on the same theme
This step in your netlinking strategy can be extremely time-consuming if you don’t already have a network of partner sites. Once again, I recommend cn leads getting help with this phase.
However, if you have the time but not the budget, you can contact other website owners who are relevant to your topic and offer to write a guest or volunteer article .
Another way to create a backlink is to visit netlinking platforms or other directories offering links. However, this is a highly competitive field, and you’ll find a bit of everything. Therefore, I suggest you check all the data offered and ensure the sustainability of the links created.
Finally, you can use your private network to request a link to your site. The most common mistake I see in this type of agreement is the direct link exchange , meaning you both create a link pointing to each other’s site. This model is considered black hat by Google and at best will not bring you any SEO results.
Link triangulation is also an old process that does not bring good results for natural referencing.
The only white hat technique that exists is therefore to create links without return !
Vary link anchors
A link anchor is the text that a user will click on to access another website (or another page within a website). Varying this content, which hides the link, is essential to avoid sending a warning message to Google.
Indeed, as always in SEO, you want to optimize your content without over-optimizing it ! Using only link anchors with the keyword on which you want to position yourself is therefore not a good netlinking strategy .
Therefore, you will create a thoughtful variation between several anchors and place your main keywords in them in a reasoned manner. Here are some ideas for variations to implement.
- Brand name
- Brand name and keyword
- URL of the targeted page
- Article Title
- General anchor (click here, find out more, etc.)
- Exact keyword
Create a netlinking calendar
Once you have completed all the preliminary research (points 1 to 7), you can plan the implementation of your netlinking strategy . All you need to do is create an Excel spreadsheet with the following data.
- Date of creation of the backlink
- Landing Page
- Anchor link
- Partner site
- Link price