In this article, we want to talk to you This will make your about everything you should and shouldn’t do if you’re considering using SMS marketing.
If you’re already implementing it, it’s never too late to start iran telegram data over. Currently, SMS is outdated for person-to-person communication; we only receive text messages from large companies. What causes this? When we receive them, we become curious and end up opening them to check what they sent us. This makes SMS the least saturated medium with the greatest reach. What happens when you receive a text message?
There may be only two things going on here: you’re interested in opening it because you’re excited about what’s inside, or two: you’re annoyed at receiving messages from companies you might not know. Your reaction will likely depend on your interaction with the brand sending you the message. That’s because there are right and wrong ways to do this type of SMS marketing.
In this article, we’ll give you some tips on what you should and shouldn’t do to ensure your campaigns are a success.
What you should do
If you want to impress your clients and get the results you’re looking for, we’ve got some tips to share with you.
1. Get your users’ permission to send them SMS
Just because you have a database doesn’t mean people have opted in to receive your optimize internet speed messages. Sending SMS without permission, besides causing your campaign to fail, is illegal.
Businesses must obtain users’ permission to send them text message campaigns. How do you obtain this permission? Create an opt-in or subscription campaign to filter out all contacts who do want to receive your information.
You can use keyword to achieve this.
2. Offer value to your users
Sending text messages doesn’t just mean sending messages for the sake of sending them. You should always aim to ensure that the user gains or learns something from your campaigns. One of the easiest ways to make SMS valuable is by offering special offers or coupons that are exclusive to your subscriber list.
3. Send personalized messages
When your users receive personalized messages with their name, they’re much more likely to pay attention and take action.
Make sure you have a database with your customers’ names and phone numbers; with that information, you’ve got almost everything sorted.
What you shouldn’t do
Now that you know what you should do when it comes to cn leads SMS marketing, let’s review the mistakes you should avoid at all costs.
1. Don’t forget that timing is essential
Imagine it’s midnight and you’re comfortably lying in bed when you’re suddenly woken up by the sound of a text notification from a company. Sounds really annoying, right?
It’s also not a good idea to receive messages early in the morning, on holidays, or at dinner time with your family. That’s why choosing the time you send your campaigns is much more important than you think.
If you want your campaign to be effective, we recommend sending it between 10:00 am and 11:30 am and between 3:00 pm and 4:30 pm.
2. Omit your company name
Many times we receive mysterious messages and we don’t know who sent them.
Do we respond to those messages? Probably not, because we don’t trust them. If your users receive a message from you but don’t know it’s your company sending it, they’ll probably think it’s spam.
We recommend hiring a personalized sender or simply including your company name in the text of your message.
3. Don’t focus only on selling
Sometimes, there are companies that just want to sell and sell and forget the importance of adding value to their campaigns.
No one wants to communicate with someone who constantly wants to sell them something and whose messages are all about offering products. We do want to sell, but that’s not our only goal.
Focus on sending relevant information to your users, so they’ll buy from you later.
4. Don’t send too many messages
If you don’t have anything important to communicate, don’t send messages. It’s important not to bombard our users with thousands of messages they won’t ultimately read. It’s recommended to send four messages per month, or one per week.
But it will depend a lot on the objective of your campaign.
5. Don’t forget to include a call to action.
It’s important that when sending text messages, we prompt our users to do something—that is, not just receive the message, but take action. A call to action is crucial in any type of marketing campaign.
This will prompt the user to take the next step. Your users can’t read your mind! That’s why you need to tell them what to do.
Including a call to action in your message is as simple as this:
- Sign up for free
- Click on the link to learn about the promotions
- Complete our survey to enter the drawing.
- Click on the link and write to us on WhatsApp to learn more.
Texting is a powerful tool for all businesses. Take advantage of this medium and get the most out of it.
Remember to keep these tips in mind when sending a campaign, so you can become an SMS marketing expert.