Today we welcome Eugénie Delhaye from the Montreal-based SEO agency My Little Big Web. She talks to us about the best ways to russia telegram data create optimized content based on search intent.
As you probably know, Google uses over 200 ranking criteria to determine which results will have the best chance of appearing in the top positions.
Defining search intent:
Search intent is a central concept in SEO, and understanding it allows you to optimize content based on a set of criteria rather than optimizing them separately. It’s one of the more subtle concepts that must be fully understood to effectively optimize content.
As you will see in this article, it is by taking into account the search intent to properly articulate your content that you will be able to build effective content that meets a good number of SEO criteria.
What is search intent?
In simple terms, search intent is the answer a user expects to find after performing a search on a search engine.
For example: someone searching for “pizzeria” will likely be looking for a nearby pizzeria, not every pizzeria in town.
But just because the definition is simple doesn’t mean search intent is easy to integrate into SEO optimization. To help you understand how to engagement: establishing emotional and logical connections better structure your content by integrating search intent, we’ll go over the basics and explain all the intricacies.
How to optimize your content for different types of search intent?
Here’s the first subtlety. There are several types of search intent, each with different objectives and optimization techniques. This defines four types of search intent and as many content optimization strategies.
Navigational searches
Navigational searches are searches that are used to american samoa business directoryfind a specific site. It’s difficult to optimize this type of search because the user already knows which site they’re looking for. For example:
- YouTube
- Google Maps
- The Weather Network
If your site isn’t exactly the site they’re looking for, the only way to “use those searches” is to target them with advertising. Otherwise, your goal will be to optimize your website so Google understands that when people search for your name, you’re the one they expect to see.