If you want information from someone, you just ask, right? If it’s a stranger, you can start with small talk, a comment, or even a compliment. But what happens when you don’t want to ask just one person, but 100, 1,000, or more people? Simply asking suddenly doesn’t seem so easy.
What is a form?
Forms are used to collect information and turn it into action.
Gathering information about your future customers is a bit tricky. You don’t want anyone to feel spied on, but every piece of information you gather will help you create strategies to address their needs and problems, so they can become customers in the future.
This information will also be useful if you want to connect with them in the future, offering them new services or promotions. Therefore, you should try to gather as much information as possible about them to segment these leads and get the most out of them.
Generating a database and capturing relevant user data such as name, phone number, email, age, and more is very simple!
You’ll just need to create your contact form and decide where to place it. This could be through a link on social media, a website, or in physical stores, via a tablet or computer.
Get new data sent to your web app or URL
Do you want your data sent to a web application? You can do so by enabling webhooks. Did your audience leave their email address on your form? Don’t waste it.
With a simple integration, you can send new contact information to your Mailchimp account. When we include a contact form on a page, it’s important to consider that users will have to fill it out on the other side of the screen. We have to put ourselves in their shoes, since we’re asking for their information and time.
Make sure that your form only asks for relevant information.
1.- Clarity and simplicity
The shorter the form, the higher the conversion rate. Therefore, it’s important to eliminate unnecessary fields. If necessary, help them with labels that clearly explain each of the fields they need to fill out.
2.- Incentive
We recommend offering an incentive in exchange for user data, as this will make it easier for them to provide you with the requested information.
3.- Clear call to action
You need to encourage the action of filling out a form with a crystal-clear call to action.
4. Include terms and conditions
They must also include a checkbox verifying that the user has agreed to the data processing. Lead capture forms should appeal to emotions to increase the likelihood of lead capture.
And, on the other hand, it’s important not to pressure the user to obtain their data, much less to make sales. Always use common sense and test different designs until you know how to create the form that’s right for your brand.
The bottom line is that you’ll achieve high conversion rates on your website while capturing leads to grow your business. You’ll also be working to give your brand a bright future.
You can allow visitors to subscribe to your text marketing campaigns by entering their information.
Creating a good form to attract more subscribers is essential!